Things change pretty fast online. What was working 6 months ago might not be working now, and what is working now might not be working in 6 months. It is important to stay on the ball, so you can keep your business website front and center. In this article, I will share a few tips to help make your website stand out in 2016.
Here are some tips you can start using to help make your website stand out more in 2016:
Get current. I see it all the time, where people are attached to their existing site for some reason. Maybe cousin Eddie built it for a case of beer one weekend in July, or maybe you did it yourself. Whatever the reason, stop. A website can and should have numerous overhauls throughout the course of it’s life. In the end, it is all about conversions, and if your site is so outdated it just won’t convert like a more modern designed site will.
Make sure your site is mobile friendly. In late 2015, Google unleashed Mobilegeddon. Basically, if your site was/is not mobile friendly, chances are good that it will not rank on mobile searches. This is a biggie, because over 70% of all searches now take place on mobile devices. We all do it, just grab a phone or tablet and Google search something. It’s fast and easy, and that trend will only continue to grow.
Get social. If you are not utilizing Facebook, Twitter, Pinterest, LinkedIn, and YouTube you should consider starting right away. Setting up profiles on these sites helps you to secure your brand, and gives you a nice back link from a high DA (Domain Authority) site. Share your links on Tweets, posts, and videos as often as possible. This will help your site get more exposure and traffic, which is a big part of the game.
Get optimized. If your site does not clearly tell Google what you do and where you do it, they will have a hard time rewarding you with good rankings because they just won’t know! Google reads what you provide them with, so use that as an opportunity to do some basic on site optimization. If you are a dentist in Fresno, make sure you include that information in important places, like your URL or site title. If you don’t have them there, be sure you have that in your content somewhere!
There you have it folks. These simple to follow tips can help your website perform better for you in 2016. The question is, will you take and use the advice, or sit on your hands?